They say reputation is everything…

The thing I find interesting about builders is that they always say how good there reputation is, but how do we really know? And what should we the consumers try to do about bad builders.

Its took me 12 months to come to this answer and that is. That we should stop pleading and asking nicely for builders to put right there HUGE mistakes, and we should take things in to our own hands. I am in a lucky position as I have over 12 years experience in online marketing at my disposal. So I have decided to get my opinion out over the web.

Heres a few things you should do to make your dodgy builder story heard over the web:

1. Review the company on Google Maps. It’s quick easy and any prospective client looking for directions to there offices will see what a shody company they are.

Google Maps <<< Heres one I did earlier. Go on click it. I dare you!

2. Post on forums. There are lots of forums out there where you can tell thousands of people about your experiences.

3. Start a blog. Blogs are powerful tools. Make sure you post lots of nice pics. Write in a light hearted personal style.

4. Get other disgruntled customers to post on your blog. The power of the people can not be underestimated.

5. Don’t give in. Don’t be put off by legal threats. Just post them on the blog to get in even more publicity.

6. Use the press. Newspapers love the “Little Guy Fighting Back” style stories. Knock up a press release and send it over to your local paper and local news stations.